Branding.. ouch!

July 12, 2014  •  Leave a Comment

I spent yesterday being rebranded by a marketing guru.

Even though photography is only a hobby and I've never made any money from it, I still like to have fun building my “business”. I guess I always like to do things “right”, the look and feel of my site and all the social sites have to have the same feel and image so they “fit”.

Being interviewed about my photography and what I`m saying with it turned out to be a real soul-searching experience.  Deep questions were asked and I really struggled to answer some of them, but what came out was my new tag line, which I think works with what I do.

“image maker picture taker” came out after studying my photographs from 2014 and some from 2013. It was interesting brainstorming with someone who looks at images for a living, the process has actually made me look at the path that my photography is taking. I think I now have a clearer view of where I`m going, what I like to do and where to focus my skill set.

sniperweb 


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Howy White Photography.

 

Howy White, born in the North East of England, I now live between London and Hartlepool.

I work full-time for a stone company as the Operations Director and tackle the company Health and Safety, clock up over 600 miles a week in a work commute and normally work a twelve hour day.

When I'm not doing the above I squeeze in a life with Amanda, three cats and Howy White Photography.

When doing the Howy White thing, I love to shoot portraits, bands and musicians, stylist shoots and studio work.

 

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